Plymouth MA Real Estate | Sharren Marquis - Coldwell Banker Residential Brokerage - Plymouth


It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.


Adding a house to the real estate market should be simple. However, a home seller must consider various factors before listing a home, or risks missing out on opportunities to stir up interest from potential homebuyers.

Some of the top factors to consider before you list a residence include:

1. Your Home's Interior and Exterior

Ultimately, your home only gets one chance to make a positive first impression on homebuyers. If a home seller dedicates the necessary time and resources to update a house's interior and exterior, he or she may be able to increase the likelihood of a quick home sale.

To improve a house's interior, it is important to declutter as much as possible. Remove any non-essential items from a home; these items can be sold at a garage sale or online or put into a storage unit until a home sells.

Furthermore, to enhance a home's exterior, a home seller should mow the front lawn, trim the hedges and perform assorted home exterior maintenance projects. With a dazzling home exterior, a home seller can help his or her residence stand out from other available houses.

2. The Local Housing Market

How does your home stack up against the competition? Study the local housing market closely, and you should have no trouble establishing a competitive price for your home.

Examine the prices of available residences that are similar to your own. Also, take a look at the prices of recently sold houses in your city or town. With this housing market data in hand, you can understand whether you're preparing to operate in a buyer's or seller's market and price your residence appropriately.

3. Home Appraisal Results

When it comes to getting a home ready for the real estate market, it never hurts to conduct a home appraisal.

During a home appraisal, a property inspector will assess a house's condition. After the appraisal is finished, this inspector will provide a homeowner with a copy of a home appraisal report.

A home appraisal report offers valuable insights into a home's condition and enables a home seller to prioritize myriad home improvement projects. As such, the report may help a home seller find ways to enhance a residence before he or she adds it to the real estate market.

Lastly, if you're looking to list a house in the foreseeable future, working with a real estate agent is key.

A real estate agent is happy to help you prep your residence for the housing market. He or she will offer honest, unbiased home selling recommendations and ensure you can upgrade your house as needed. Plus, this housing market professional will set up home showings and open houses, negotiate with homebuyers on your behalf and do whatever it takes to help you sell your residence.

Get your house ready for the real estate market – consider the aforementioned factors, and you can transform an ordinary residence into an awe-inspiring home.


Selling a house may prove to be difficult, particularly for those who are competing against dozens of rival sellers in the same city or town. Fortunately, there are lots of things that you can do to gain a competitive advantage over rivals in a fierce housing market.

Now, let's take a look at three tips to help you get a leg up on the home selling competition.

1. Focus on Curb Appeal

How your residence looks to buyers can have far-flung effects on the house selling journey. Thus, if you allocate time and resources to upgrade your house's curb appeal, you can differentiate your home from all others in your area. And as a result, you could speed up the home selling cycle.

To enhance your home's curb appeal, eliminate clutter and debris in front of your residence. Also, if there is any damaged home siding, you should fix this problem.

If you are unsure about how to improve your home's curb appeal on your own, you can always hire professionals to help you out, too. These professionals will take the guesswork out of home exterior improvements and allow you to upgrade your residence's curb appeal without delay.

2. Set an Aggressive Initial Asking Price

If you price your home too high, you risk alienating prospective buyers. Or, if you price your house too low, you risk missing out on the chance to optimize your home sale earnings.

Ultimately, it is beneficial to establish an aggressive initial home asking price. If you learn about the local housing market, you can compare your residence to available houses in your city or town. Then, you can use this housing market data to help you establish a competitive initial asking price for your home.

You may want to conduct a home appraisal as well. That way, you can receive a property valuation that you can use to help you set an aggressive initial home asking price.

3. Collaborate with a Real Estate Agent

Navigating a fierce housing market often is challenging for first-time and experienced house sellers alike. Lucky for you, real estate agents are available who can help you simplify the house selling journey.

By hiring a real estate agent, you can collaborate with a home selling expert. Typically, a real estate agent will work with you to create a custom home selling strategy. And when you are prepared to sell your home, a real estate agent will ensure that you can put this plan into effect and achieve the best-possible results.

Furthermore, a real estate agent will help you review any offers to purchase your house. He or she is happy to provide honest, unbiased home selling recommendations. By doing so, a real estate agent will help you immediately sell your residence and get the best price for your home.

Ready to sell your house? Take advantage of the aforementioned tips, and you can quickly and effortlessly sell your home in a competitive real estate market.


A home seller who understands his or her residence's strengths may be better equipped than others to enjoy a successful property selling experience. Fortunately, there are many things you can do to identify your house's strengths before you list your residence.

Now, let's take a look at three tips to help you identify your home's strengths.

1. Conduct a Home Inspection

Although a home inspection generally is requested by a buyer after a seller accepts his or her offer to purchase a house, a seller may want to conduct an inspection prior to listing a residence. That way, a seller can gain deep insights into a house's strengths and weaknesses and map out his or her property selling strategy accordingly.

A home inspection may require only a few hours to complete, and an inspection's benefits can be significant. After an inspection, a homeowner will receive an inspection report that details any home problems. Then, a homeowner can use this report to learn about his or her house's strengths and weaknesses and explore ways to transform assorted weaknesses into strengths.

2. Consider the Buyer's Perspective

Think about why a homebuyer may consider your residence over other options – you'll be glad you did. If you analyze the buyer's perspective, you could discover unique ways to distinguish your house from the competition.

Evaluating the buyer's perspective may help you prioritize home upgrades too. For instance, if your home boasts a large in-ground swimming pool, you may want to dedicate time and resources to clean your pool and perform any necessary repairs. Or, if your residence has a two-car garage, you may want to eliminate clutter from it so you can show off the true size of your garage to potential buyers.

3. Collaborate with a Real Estate Agent

If you are unsure about what differentiates your home from other properties in your city or town, there is no need to worry. Because if you hire a real estate agent, you can receive expert support throughout the home selling journey. And as a result, you can identify your house's strengths and take the necessary steps to highlight these strengths to potential buyers.

A real estate agent understands what it takes to sell a house, regardless of a property's age or condition. He or she is happy to meet with you and learn about you, your home and your home selling goals. Next, a real estate agent will craft a property selling strategy for you. And once you put this strategy into action, you should have no trouble achieving your desired house selling results.

In addition, a real estate agent is ready to assist you in any way possible throughout the house selling journey. If you have concerns or questions at any point during this journey, a real estate agent will respond to them right away.

Ready to add your house to the real estate market? Take advantage of the aforementioned tips, and you can identify your house's strengths and develop an effective strategy to promote your residence to the right groups of potential buyers.


Selling a home can be quick and seamless, particularly for an individual who crafts a property selling blueprint. Now, let's take a look at three tips to help you create a successful plan to sell your house.

1. Analyze the Local Housing Market

A seller who understands the housing market in his or her city or town may be better equipped than other sellers to achieve the optimal results during the property selling journey. In fact, this seller can use various housing market data and insights to make informed decisions time and time again.

For a home seller, it is important to review the prices of recently sold houses in his or her city or town. This individual also should find out how long these residences were available before they sold. With this housing market data in hand, a home seller can determine whether a buyer's or seller's market is in place.

Furthermore, a home seller should look at the prices of comparable houses in his or her city or town. This housing market data will enable a house seller to see how his or her residence stacks up against the competition and prepare accordingly.

2. Learn About Your Home's Strengths and Weaknesses

Consider what separates your home from other houses in your area. This will allow you to explore ways to showcase your residence to the right groups of potential buyers.

Look at your house from the buyer's perspective and think about why a buyer may choose to purchase your residence. Then, you can craft a buyer-centric home selling blueprint designed to stir up lots of interest in your home.

It may be beneficial to conduct a home inspection too. By performing a home inspection, you can learn about any underlying house issues. You next can address these issues before you add your house to the real estate market.

3. Collaborate with a Real Estate Agent

A real estate agent is a must-hire for a home seller who is unsure about how to create a successful property selling blueprint, and for good reason. This housing market professional can offer expert insights into the real estate market and home selling journey. By doing so, a real estate agent can help you make the best-possible decisions throughout the property selling cycle.

In addition, a real estate agent will do whatever it takes to help you get the best price for your residence. He or she will promote your residence to the right groups of potential buyers, set up property showings and open house events and much more. And if a buyer submits an offer to purchase your home, a real estate agent will help you analyze this proposal and determine whether to accept, reject or counter it.

Ready to list your home? Take advantage of the aforementioned tips, and you can develop a home selling blueprint and boost the likelihood of enjoying a successful property selling experience.




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